Price discrimination is being applied in determining speeding fines in Finland. A business tycoon in Finland has been fined Euros 121,000 equivalent to $129,400 for speeding in Finland where tickets are calculated based on one’s income according to a local newspaper Nya Åland.
Anders Wiklöf, the chairman of Wiklof Holding AB was driving at 82 km/h, , when he entered a zone with a speed limit was 50 km/h per Nya Åland.
“I had just started to slow down, but I guess it didn’t happen fast enough,” Wiklöf told Nya Åland. “I really regret the matter.”
In Finland, speeding fines are linked to the offender’s salary and the speed at which they were going when they committed the offense.
Traffic accidents lead to 1.25 million people worldwide every year. The World Health Organization (WHO) reveals that a third of those deaths are linked to over-speeding.
Finland’s way of reducing accidents is to link traffic offenses to salary.
In 2015, a Finnish businessman was fined $62,000 for driving 22 km/h over a 50 km/h limit zone.
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