Hollantex, the Ankara wax print manufacturer, has signed Fally Ipupa (singer and global entertainer) as the brand ambassador.
Fally Ipupa as the new brand ambassador will play a key role in growing the brand’s presence across the African continent. His focus will be on the francophone region of Africa where he has a huge following.
The singer will support the launch of Hollantex’s new collections and the company aims to leverage on his current status as Africa’s most admired male artist. Hence, he will promote the company’s beautiful patterns. He will be at the forefront in showcasing Hallantex Ankara fabrics for the modern man.
Hollantex was founded by Thomas Fournier with a goal of “Our commitment of being Africa’s most fashionable wax fabric brand in unwavering and this partnership with Fally Ipupa is testament to the fact. Fally brings that element of irresistibility to our fabrics. His brand, his sweet serenading voice that lights up concert halls and fills our hearts with love and romance, coupled with his values make him the ideal candidate to represent our brand and communicate our mission in Africa: to bring light and color to the continent through our high-quality fabrics. Fally Ipupa adds beauty, desire, elegance and romance to fashion and we are truly excited about this partnership and what we can achieve together. We feel confident his fans and our customers across Africa will enjoy it too.”
Starting January, 2022 Fally Ipupa’s fans will get to know more about the collaboration through the styles, photos and videos developed just for this great campaign.
About Hollantex
Hollantex is a leading Pan-African textile manufacturer providing high-quality Ankara fabrics. Since its creation in 2003, Hollantex has pursued a simple goal: to integrate traditional African culture into the heart of fashion, and to achieve this, innovative and high quality wax fabrics have been passionately created at competitive prices.
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