Kerosi Blog

Email Marketing 101

Email marketing has been transformed thanks to the emerging technologies. We now have access to new ways of communicating customized messages. You can base your messages on the receiver’s purchasing history, interests and other preferences. This new way of sending messages is associated with greater outcomes.
There are a few things that you need to understand in order to effectively benefit from the new email marketing systems. All entrepreneurs who want to succeed in business have no option but to build closer relationships with their clients. The results will be increased revenues and staying a head of the competition.
Steps of Staging Successful Marketing Campaigns
a) Step 1: Choosing the Right Email Marketing Software
There are numerous Customer Relationship Management (CRM) systems out there. These systems may range from simple models to complex systems. The latter may be made up of shopping carts, labor force management, email-behavior campaigns and affiliated programs. Note that most software programs offer support on campaigns and database management. Examples in this case are: Constant Contact and Mail Chimp.
Step 2: List Building for email marketing 
Start with the email addresses that you have. It can be as few as 5. Add them to your database. Then launch a campaign to make sure you are always in touch with all your contacts but taking care not to spam their inboxes. A maximum of two emails every month is ideal. Remember that it is not always about the number of emails sent but the quality of those messages.
Step 3: Set up Contact Forms for email marketing 
These forms can ask for basic contact information such as names, phone numbers and email addresses.
Step 4: Set Goals for email marketing 
Find out what you want to accomplish. Do you aim to educate your audience or deepen the quality of relationships? Why send emails? Set smart goals and then build your campaigns and messages around those goals.
Step 5: Set up Auto-respond Features
Always draft concise and simple messages. Avoid being “sales pitchy” in your content. Let your aim be to educate and build closer relations with your clients/customers. Let every auto respond email have numerous links to more information.
Step 6: Monitor Results of email marketing campaign 
Make sure that at least once a month you check on the metrics associated with your email marketing efforts. You will find out which emails are more efficient and leads to a higher conversion rate. Use the lessons to start your next campaign. Make sure you have high quality messages at all times and choose your topics carefully. Finally, remember to offer the customers a discount on products or services for their time.