The popular domain .web has finally been sold for £102 million. Nu Dot Co acquired the domain through an auction which started in 2012. Big players (Google, Donut and Radix) were also interest but lost.
Web domain. Photo credit: Kerosi Technologies Limited.
Why did the company part with the whooping sum for a domain? Simple. The company will now offer rights to firms which want to use the suffix .web.
This sale is astronomical compared to the previous auction of .shop domain. It was sold for $41.5 million equivalent to a whooping Ksh. 13.69 Billion in Kenya. This is a clear picture of how far domain flipping can go. It is a lucrative business out there!
